Appalachian State University Business & Finance

Boone, NC

Chris Wood

Senior Deputy Athletics Director/CRO

2 Yrs

Jonathan Reeder

Deputy Athletics Director/CFO

9 Yrs

Sarah Holder

Associate Athletics Director for Business

7 Yrs

Janet Cook

Director of Business Operations

3 Yrs

Karen McGuire

Assistant Director of Business Operations

2 Yrs

Department History

Business & Finance 2025–2026

Person	Role
Chris Wood	Senior Deputy Athletics Director/CRO
Jonathan Reeder	Deputy Athletics Director/CFO
Sarah Holder	Associate Athletics Director for Business
Janet Cook	Director of Business Operations
Karen McGuire	Assistant Director of Business Operations

Person	Role
Chris Wood	Senior Deputy Athletics Director/CRO
Jonathan Reeder	Deputy Athletics Director/CFO
Sarah Holder	Associate Athletics Director for Business
Janet Cook	Director of Business Operations
Karen McGuire	Assistant Director of Business Operations

Person	Role
Jonathan Reeder	Deputy Athletics Director/CFO
Sarah Holder	Associate Athletics Director for Business
Janet Cook	Director of Business Operations
Rachel Frederick	Assistant Director of Business Operations