George Mason University Marketing

Fairfax, VA

Mark LaFrance

Associate AD, Digital Media and Marketing: MBB, MTEN, ROW

9 Yrs

Jeff O'Bier

Director, Broadcast and Video Production

13 Yrs

Miyah Watford

Director of Marketing and Digital Strategy

2 Yrs

Beck Parrish

Director of Creative Media

3 Yrs

Lily Plizga

Assistant Director of Fan Engagement

4 Yrs

Department History

Marketing 2025–2026

Person	Role
Mark LaFrance	Associate AD, Digital Media and Marketing: MBB, MTEN, ROW
Jeff O'Bier	Director, Broadcast and Video Production
Miyah Watford	Director of Marketing and Digital Strategy
Beck Parrish	Director of Creative Media
Lily Plizga	Assistant Director of Fan Engagement

Person	Role
Mark LaFrance	Associate AD, Digital Media and Marketing: MBB, MTEN, ROW
Jeff O'Bier	Director, Broadcast and Video Production
Miyah Watford	Director of Marketing and Digital Strategy
Beck Parrish	Director of Creative Media
Lily Plizga	Assistant Director of Fan Engagement

Person	Role
Mark LaFrance	Associate AD, Digital Media and Marketing: MBB, MTEN, ROW
Jeff O'Bier	Director, Broadcast and Video Production
Dawn Hicks	Director, Community Relations
Beck Parrish	Director of Creative Media
Lily Plizga	Assistant Director of Fan Engagement