University of Massachusetts, Amherst Senior Leadership

Amherst, MA

Ryan Bamford

Athletic Director

11 Yrs

John Barrett

Senior Associate AD for Finance and Business Services

1 Yr

Mike Minyard

Senior Associate AD For Marketing, Sales & Fan Experience

2 Yrs

Dan Colleran

Senior Associate AD For Brand Advancement (FB, ROW)

4 Yrs

Colby Hall

Senior Associate AD for Student-Athlete Performance, Health and Wellness

6 Yrs

Kirsten Britton

Deputy Athletic Director for Administration SWA Deputy Title IX Coordinator COO

9 Yrs

Department History

Senior Leadership 2025–2026

Person	Role
Ryan Bamford	Director of Athletics
Kirsten Britton	Deputy Athletic Director for Administration SWA Deputy Title IX Coordinator COO
John Barrett	Senior Associate AD for Finance and Business Services
Mike Minyard	Senior Associate AD For Marketing, Sales & Fan Experience
Dan Colleran	Senior Associate AD For Brand Advancement (FB, ROW)
Colby Hall	Senior Associate AD for Student-Athlete Performance, Health and Wellness

Person	Role
Ryan Bamford	Director of Athletics
Kirsten Britton	Deputy Athletic Director for Sports AdministrationSWADeputy Title IX CoordinatorCOO
Jeff Smith	Deputy Athletic Director for External Operations
Mike Minyard	Senior Associate AD for Marketing, Sales & Fan Experience
Dan Colleran	Senior Associate AD for Brand Advancement (FB, ROW)
Colby Hall	Senior Associate AD for Student-Athlete Performance, Health and Wellness (MBB, FH, WLAX)

Person	Role
Ryan Bamford	Director of Athletics
Kirsten Britton	Deputy Athletic Director for Administration SWA Deputy Title IX Coordinator CAO
Jeff Smith	Deputy Athletic Director for External Operations
Amanda Knight	Senior Associate Athletics Director for Student-Athlete Experience