University of South Carolina Marketing

Columbia, SC

Department History

Marketing 2025–2026

Person Role

Joe O'Clair

Associate AD/Marketing & Fan Experience

Brad Muller

Director of Content

Wes Mallette

Deputy Athletics Director/Chief Marketing Officer

Justin King

Senior Associate Athletics Director for Football Creative and Branding

Chanell Thomas

Director of Marketing

Mo Brown

Director of Marketing & Fan Experience

Tyler Cater

Director of Marketing & Fan Experience

Eichel Davis

Associate Athletics Director for Creative Media

Marketing 2024–2025

Person Role

Joe O'Clair

Associate AD/Marketing & Fan Experience

Brad Muller

Director of Content

Justin King

Senior Associate Athletics Director for Football Creative and Branding

Chanell Thomas

Director of Marketing

Mo Brown

Director of Marketing & Fan Experience

Tyler Cater

Director of Marketing & Fan Experience

Eichel Davis

Associate Athletics Director for Creative Media

Sarah Bueno

Associate Director of Marketing & Fan Experience

Marketing 2023–2024

Person Role

Joe O'Clair

Associate AD/Marketing & Fan Experience

Brad Muller

Director of Content

Justin King

Senior Associate Athletics Director for Football Creative and Branding

Chanell Thomas

Director of Marketing

Mo Brown

Director of Marketing & Fan Experience

Tyler Cater

Director of Marketing & Fan Experience

Eichel Davis

Associate Athletics Director for Creative Media

Sarah Bueno

Associate Director of Marketing & Fan Experience